2013 SOLANO COUNTY FAIR RESULTS SEE INCREASES
IN SEVERAL AREAS WHILE MIRRORING
INDUSTRY ATTENDANCE TRENDS
Solano County, CA – The 2013 Solano County Fair concluded its five day run this past Sunday, August 4, once again receiving many compliments and positive guest feedback for the variety and quality of entertainment, the cleanliness of the grounds and for being a safe, family-friendly event. Total attendance reached 41,114, a modest 3.46% decrease compared to last year’s attendance of 42,613, and an increase from both 2011 (40,573 attendance) and 2010 (34,748 attendance). “2013 seems to be a ‘correction’ year for fairs like the Solano County Fair that have seen large increases in attendance in the previous two years,” stated Steve Chambers, Executive Director of the Western Fairs Association. “We represent 150 fairs in the western United States and are seeing this trend in fairs of all sizes and locations. There is no single cause for this although it may be partially attributed to the economy. As the economy turns around, as it has started to this year, people are able to look at more options for their entertainment spending.”
Community participation in the Fair was strong this year, allowing some key elements to see an increase in numbers. One of the Fair’s greatest successes was the competitive livestock exhibits, culminating on the last day of the Fair with the Jack and Bernice Newell Junior Livestock Auction. This year’s auction had 153 lots, compared to 110 last year, and raised $93,625, a 36% increase over 2012. Competitive exhibits also saw a slight increase this year with the number of exhibitors up to 813 from 807 in 2012, and the number of entries up to 2,788 from 2,768 last year. “No other event showcases the talents of our community like the Solano County Fair,” commented Board of Directors President, Norma Placido. “From quilts to photography to canned goods and so much more, this year’s competitive exhibit entries represented the wealth of artistic and technical skills of the citizens of our home county.”
The business community also showed overwhelming support of the Fair through sponsorships, contributing a 17% increase in sponsorship revenue. Sponsorships support the Fair in a variety of ways and provide multiple benefits to the sponsors through unique opportunities to showcase their business to Fair guests. “We continue to focus our Fair efforts on all things local and that is proving to be the right direction for our Fair as evidenced by the support we receive from our community, including our sponsors,” stated Fair General Manager Mike Paluszak. “The annual Solano County Fair is a fun, safe, family event that is made possible through the shared efforts of the Fair and the many local groups, organizations and individuals that participated in the Fair whether that was in our competitive exhibits, livestock competitions, performance stages, Cultural Pavilion or County & Cities Expo. We can’t say thank you enough for those partnerships and to our Fair guests for making this another successful year.”
It is anticipated that the Solano County Fair will be scheduled next year for the first Wednesday through Sunday of August, the same time period it has run for the last three years. The 2014 dates will be finalized by the Solano County Fair Board of Directors in the coming months. The focus will continue to be on being the Fair of, by and for Solano County, and on being the best entertainment value of the summer.